Abstract
AB STRA CT This article proposes an exploration of innovation and value
adding from the focus of strategic design, as well as from content related
to consumer-oriented design for products and services, such as events
where multiple key factors converge to guide their management in the
context of multidimensional communication that currently characterizes
the relationship between companies / organizations and users / consumers,
marked by new media, practices, codes and associations, in a context
with fewer barriers regarding distance, time and space throughout
what some authors would call the dream society.
