Innovation and value adding for products and services in the context of multidimensional communication: An approach from strategic design and customer orientation

Autores UPV
Revista Iconofacto


AB STRA CT This article proposes an exploration of innovation and value adding from the focus of strategic design, as well as from content related to consumer-oriented design for products and services, such as events where multiple key factors converge to guide their management in the context of multidimensional communication that currently characterizes the relationship between companies / organizations and users / consumers, marked by new media, practices, codes and associations, in a context with fewer barriers regarding distance, time and space throughout what some authors would call the dream society.