Abstract
The basic trends in bread, bakery, and pastry innovation are
related to health, pleasure, and convenience. This article analyzes
how culinary trends are influencing product innovation in
bread and similar products. New cuisine and leading chefs consider
bread and bakery not solely a complement to the dishes served
in their restaurants but a fundamental aspect of their innovation
offerings. A case study of various leading small innovation firms in
Spain will serve as an example of the drivers of innovation and critical
elements in this craft. The influence of these innovation trends
in the bread and dessert industry will be analyzed as well.