Use of virtual sets in the broadcasting of major events

Autores UPV
Año
Revista Revista Latina de Comunicación Social

Abstract

In 2000, the BBC virtual studios expert, Danny Popkin, criticised the television industry for making a poor use of virtual technology. Ten years later the situation has not improved significantly. So far, virtual studios are seen just as good technological tools to save money and time in the production of news, children¿s programming, commercials and elections coverage. However, the virtual studio must also enhance realism, improve the presentation of information, and increase entertainment. In order to help broadcasters achieving these goals, this article describes six examples of special television programmes, from 1996 to 2009, which presented some ideas to improve the quality and richness of the audiovisual language.