Abstract
Environmental proactivity is actually a key aspect concerning business strategy and corporate positioning, and generates both tangible and intangible benefits. In this paper, the effect of agent¿s pressures, firms¿objectives, firms¿s actions and management concerns about the environmental proactivity performances of companies are studied. an empirical analysis os a sampkle of 135 Spanish companies shows that managerial concern about environmental aspects positively inflences the environmental orientation of the firm while the perception of environmental managerial obstacles and Governm,ent influence in environmental issues are highly influintial in reducing the odds of being environmentally oriented.
