Eco-innovation determinants in service industries

Autores UPV
Revista Direccion y Organizacion


The objective of this paper is to determine, empirically, the determinants of service firms¿ environmental orientation (firm environmental responsiveness and environmental performance) while innovating. We analyze 3013 Spanish service firms using multivariate analysis with data retrieved from PITEC Database (Spanish Technological Panel). Results show that environmentally oriented service firms are characterized by product and process orientation. Furthermore, results show that service eco-oriented firms are those that have been more innovative and that rely more on market information sources for the innovation process.