Purpose of stay and willingness to stay as dimensions to identify and evaluate hotel experiences

Alcantara Alcover Enrique, Artacho Ramírez Miguel Ángel, Martínez Guillamón Natividad, Campos Soriano Nadia

2013

International Journal of Hospitality Management

The market of experiences promises business opportunities to service-based sectors. However, company managers miss procedures for strategic decision-making. This paper presents a practical procedure to help managers to move into the experience business in the hospitality sector.