THE ENTRY OF THE CHINESE INDUSTRY IN SPAIN AND ITS PLAN OF DEFENSE. FOOTWEAR INDUSTRY'S CASE.

Autores UPV
Año
Revista Journal of Marketing & International Business

Abstract

This article aims to analyze how grew the footwear industry in Spain, when it suffered the first encounters with more economic enterprises, how it punished the domestic industry, and how it got to find a way to continue forward, not without leaving many companies in bankrupt by the way, having failed reading the new rules and new board game that had succeeded in imposing on the basis of prices and market globalization.