IMMATERIAL ELEMENTS AS DRIVERS OF SUSTAINABILITY IN PRODUCTS AND SERVICES

Autores UPV
Año
CONGRESO IMMATERIAL ELEMENTS AS DRIVERS OF SUSTAINABILITY IN PRODUCTS AND SERVICES

Abstract

The purpose of this study is to analyze aspects, needs, values, emotions and desires of users/consumers as part of the Immaterial Dimension and its connection to Sustainability. As hypothesis suggests that a greater knowledge of the behaviour of users/consumers, can be identified needs, emotional aspects and/or values which are directly related to sustainability. It may be possible through a systemic approach which is both multidisciplinary and multiobjective wherein the Outer System of the Concurrent Design Model is analyzed; identifying components belonging to the immaterial context and at the same time are related to sustainability. Hence arises it is necessary to go beyond physical product and product experience, since the point of interest is analyze the immaterial context in addition to material context, to identify how from this intangibility may be identify some key points to achieve sustainability.