IS INNOVATION ATTITUDE A MEDIATOR IN RESEARCH AND EXTENSION SERVICES?

Ramos Sandoval Rosmery, García Alvarez-Coque José María, Mas Verdú Francisco

2015

IS INNOVATION ATTITUDE A MEDIATOR IN RESEARCH AND EXTENSION SERVICES?

The aim of this research is to analyze the influence of farmers’ innovation behavior on the use of research and extension services. Formulating a structural equation model, the authors examined the relationship between key factors of innovation behavior (market orientation, learning orientation, innovation attitude) and the use of research and extension services.