Corporate Social Responsability as a tool for Social Innovation

Autores UPV
Año
CONGRESO Corporate Social Responsability as a tool for Social Innovation

Abstract

This paper aims to analyze the social dimension of corporate social respon- sibility (CSR)as a tool of social innovation through an empirical study focus- ing on the Ibero-American hospitality industry. We conducted 54 interviews involving 37 hotel chains. Our study revealed that a significant number of the actions carried out within the framework of the social dimension of CSR are in response to the concerns of certain people (human resources personnel or managers) rather than a perfectly shaped policy on the actions to be under- taken. Therefore, different actions have been undertaken in hotels that belong to the same chain, depending on the geographical area in which the hotels are operated. After having analyzed the actions undertaken by the hotels, we concluded that CSR actions are still in their early stages