COSMETIC SECTOR ANALYSIS AND ITS MARKET IN SPAIN.

Autores UPV
Año
Revista Journal of Marketing & International Business

Abstract

The cosmetics industry is highly consolidated in Spain, also being innovative and competitive. Straddling the consumer and health sector of perfumery and cosmetics is one of the main pillars of consumption. The standard of growth in this sector worldwide, and particularly in Spain, is very large. The cosmetics industry focuses mainly on environmental aspects, especially in obtaining ethical sources of raw materials, formulations and green sustainable packaging.