Social media policies: an exploratory study within Ibex 35 spanish Companies

Autores UPV
Año
CONGRESO Social media policies: an exploratory study within Ibex 35 spanish Companies

Abstract

The advisability of allowing use of social media in the workplace is currently the subject of debate. While some companies advocate their use and benefit from collaborative work through the social media, others block or restrict access from the workplace, considering that it has a negative impact on performance and fearing that it may impair the company¿s reputation. Those companies that allow such use can minimize the adverse effects by implementing corporate policies for the use of social media. Corporate social media policies define the conduct that is expected from employees on web 2.0 (basically blogs, on-line forums or social networking sites). This paper focuses on the implementation of corporate social media policies in the companies included in the Spanish stock market index IBEX 35 as a strategy for minimizing the adverse effects of their use in the workplace. We will also relate it to Herzberg¿s two-factor theory, classifying social media policies as a hygiene factor.