Abstract
Ecomarketing is based on the adaptation of traditional sales and promotional
methodologies of products made with ecological materials. The analysis presented in this article
shows aspects and methodological reflections on the use of ecomarketing, applied to the experimental
workshop that has allowed the opportunity to make public to the artisans the importance of product
communication to the demanding consumer with a high ecological perception. The workshop
developed with a group of artisans from Lake Yahuarcocha, who have been considered pioneers in
the use of Water Hyacinth (Eichhornia Crassipes) in Ecuador. The workshop also allowed them to
experience and reflect about aspects of ecomarketing such as sustainable handmade crafts and their
adaptation in poor communities where there is a need for economic recovery.
