The Handicrafts of Yahuarcocha Lake. Case of Study of Ecomarketing Good Practices.

Autores UPV
Año
CONGRESO The Handicrafts of Yahuarcocha Lake. Case of Study of Ecomarketing Good Practices.

Abstract

Ecomarketing is based on the adaptation of traditional sales and promotional methodologies of products made with ecological materials. The analysis presented in this article shows aspects and methodological reflections on the use of ecomarketing, applied to the experimental workshop that has allowed the opportunity to make public to the artisans the importance of product communication to the demanding consumer with a high ecological perception. The workshop developed with a group of artisans from Lake Yahuarcocha, who have been considered pioneers in the use of Water Hyacinth (Eichhornia Crassipes) in Ecuador. The workshop also allowed them to experience and reflect about aspects of ecomarketing such as sustainable handmade crafts and their adaptation in poor communities where there is a need for economic recovery.