Abstract
Appropriate management of intangible assets represents a key element for companies'
survival and long-term success. For this reason, it is a topic that has devoted the
attention of academics and practitioners for several decades. Nevertheless, it still is a
controversial issue. In fact, there are still many subjects that are discussed, like the
identification and classification of some intangible assets or their measurement and
valuation. The main objective of this project is to shed light on this important topic,
which has undeniable effects not just on companies, but on consumers and the whole
society, as well.
